Work - Dog Cat & Mouse

AG1

Carpet-bombing London with TV, OOH and Digital
from brief to broadcast in 4 Weeks.

The Aussie brand that’s shaking up the undies sector with high tech innovations and fearless and provocative comms.

New brand ID and creative guardianship for the natural skincare brand from social and DM to OOH and video.

£6M campaign featuring a talking dog!

Online website traffic up 430%.
Google search up over 60%.

60% of London drivers said they would likely
change their behaviour after seeing these ads.

5.8 stars on System 1 – No.1 rated ad in UK.
“The warehouse can’t get it out fast enough.”

Share of search up 400%.

“You’ve helped turn us into a classic challenger brand.”

“It was our biggest exhibition attendance on record.”

Highest ad awareness ever.

Sales up 23%. Awareness up 50%.
4th highest System1 score in UK (5.5).

“The campaign made a significant
contribution to the bottom line.”

Kantar researched to within an inch of its life!

Implementing six Behavioural Science principles!

“When testing TV, we never thought we could
have an ad like this.”

Scaling up by taking on the competition … head on.

Directed in house using real people.

Directed in house using real footballers (teaching maths).

Super-fast turnaround and media placement.