System 1*

*System 1 Research measures creative work based on three factors: Fame, Feeling and Fluency, to assess its effectiveness.

Fame: How quickly your brand comes to mind after exposure to your ad.
Feeling: What positive emotions does your ad generate.
Fluency: How strongly a brand’s distinctive assets can be attributed to them in the ad.

The holy grail is to achieve a 5 star ad, measuring positive emotions. This is where a brand is highly likely to achieve a disproportionate ROI impact.
However less that 0.9% of ads achieve this.

Over the past 3 years, we have created more 5 star ads than any other independent agency.
We make a guarantee to our clients that we will create an ad for them that is 4 stars or more.

To find out more, contact Steve at:

Our System 1 track record /

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