Purpose, Diversity and Inclusion*
*We have a specialism helping purpose-based brands take the next step on their growth journey. We believe that brands should have purpose either engrained in their business from the start, or should be evolving themselves so that it becomes the beating heart of the business.
So far, we have:
– Helped Soulful Food find its purpose: a new mantra to ‘Make the world more soulful, one bowl’ at a time, which spawned a commitment to donate 8% of its annual profits to support Refugee Community Kitchen and a provocative OOH campaign to take on the world’s most soulless (Trump, Kim Jong Un and Boris Johnson).
– Helped The London Mayor’s Office and London Idling Action reduce the incidences of engine idling amongst drivers in London. – Developed work to launch a provocative campaign for Sherbet Taxis, London’s first 100% electric taxi company, to take on the polluting competition.
– Helped Accoya, rediscover its purpose-based origins. Accoya is a sustainably modified soft wood that has durability and longevity properties that surpass all hardwoods.
– Launched HOWND’s plant-powered superfood for dogs and in doing so, provoked dog owners to recognise that dogs aren’t carnivores and can thrive on a plant-based diet.
– Helped Keep Britain Tidy with a new insight and end-line KEEP IT. BIN IT. In addition we developed a campaign to reduce the incidences of dog fouling across the UK.
*And of course, we’ve taken a look at ourselves too from an ethical perspective, making diversity and inclusion central to how we operate and grow as a business. We don’t just think this is morally the right thing to do, we believe that it will produce more effective work for our clients – better, more diverse thinking and better, more relevant creative ideas.
– Our core team and freelance employees reflect this in ethnicity, gender, class, age, neuro and LGBT.
– Our diversity and inclusion policy also covers all casting for our creative work. Examples include: YuMOVE, Work.Life, London Idling Action and Vashi Diamonds.
– We have signed-up to the London Living Wage and are committed to paying all employees and freelancers, including interns, this wage as a minimum.
– We have a low carbon commitment. Our business has operated remotely since its inception in 2018 and we travel by public transport or bicycle where possible.
– Every year we commit to providing pro-bono work for a charity. This includes all creative work and thinking as well as trying to find free media space from our media owner partners. In 2020 we undertook work for War Memorials Trust and White Lines.