Bam Bamboo Clothing
We introduced BAM (makers of top-quality, climate positive activewear that’s kind to people and the planet) to the scaling-up,
brand-building, fortune-changing possibilities of TV advertising. Now live, they join our other successful campaigns for ethical
and sustainable brands.
Why bamboo? Well, it absorbs five times more carbon than hardwood trees, needs half the land cotton needs to produce the same amount of fibre, doesn’t need irrigation or pesticides and is a soft, flexible, high-performance fabric, making it perfect for activewear. You did ask.
The ad focuses on the ‘BAM moment’ of bliss we sometimes hit when being active and are much more likely to hit wearing their high performance, insanely soft fabrics.
“When testing TV, we never thought we could have an ad like this.”
Pete Durant, Former Marketing Director, Bamboo Clothing
Media – Regional TV test