Good Boy

Another classic scale-up. This campaign took the brand from #103 to #72 in Britain’s biggest 100 brands. Is also scored a very healthy 5.2 on System 1. The simple truth is, there is not a hound in the land who wouldn’t hoover Good Boy treats given half a chance. So it struck us (as dog devotees) that observing this desire in granular photosonic detail might be a delight.

We weren’t wrong, were we?

Media – National TV, online video and social.

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