This campaign took the brand from #103 to #72 in Britain’s biggest 100 brands. The simple truth is, there is not a hound in the land who wouldn’t hoover Good Boy treats given half a chance. So it struck us (as dog devotees) that observing this desire in granular photosonic detail might be a delight.
We weren’t wrong, were we? Little did Johnny Temple know in 1937 that he would be the making of our treat fest. Nor Bill Oddie in 1974 for that matter.