We make every pound
work like eleven*

Win: £6M Harringtons Dog Food

Copy Club Agency of the Year

Win: Mayor of London

Win: Good Boy, UK’s No1 dog treat

Win: TeaPigs Premium teas

Win: Sherbet Electric Taxis

Main Ad

*We are obsessed with effectiveness.

An IPA study of 213 brands showed that creatively-awarded campaigns are 11 times more effective than non-awarded ones in driving market share growth.

That’s why we adhere to System 1 principles in developing emotionally charged creative work informed by behavioural science.

And it works…

Less than 1% of all ads score higher than 5 stars. We have had three scores over 5 stars in the last 3 years.

No agency has a similar record.

Hence our mantra.

Anti Woodburning

Kantar researched to within an inch of its life!

Harringtons

Harringtons

£6M campaign featuring a talking dog!

Idling Action London

Idling Action London

60% of London drivers said they would likely
change their behaviour after seeing these ads

YuMove

YuMove

5.8 stars on System 1 – No.1 rated ad in UK.
“The warehouse can’t get it out fast enough.”

Teapigs

Teapigs

Share of search up 400%.”

Soulful Food

Soulful Food

Online website traffic up 430%.
Google search up over 60%.

Good Boy

Good Boy

Sales up 23%. Awareness up 50%.
4th highest System1 score in UK (5.5).

Sherbert Electric Taxis

Sherbert Electric Taxis

“You’ve helped turn us into a classic challenger brand.”

Imperial War Museum

Imperial War Museum

“It was our biggest exhibition attendance on record.”

Foxy

Foxy

Highest ad awareness ever.

Keep Britain Tidy

Keep Britain Tidy

Implementing six Behavioural Science principles!

Bam Bamboo Clothing

Bam Bamboo Clothing

“When testing TV, we never thought we could
have an ad like this.”

Vashi

Vashi

“The campaign made a significant
contribution to the bottom line.”

National Census

National Census

Directed in house using real people.

Barclays Premier League

Barclays Premier League

Directed in house using real footballers (teaching maths).

Coronation Ads

Coronation Ads

Super-fast turnaround and media placement.

What they say about us.

All our key consumer metrics including awareness and trial have improved dramatically since running the TV ad. It has also been recognised by System 1 research as the #1 ad in the category for some years. It’s the first time in my career that I have seen such clear and dramatic results.
ANDY SMITH / Global Marketing Director / Lintbells

The campaign made a significant contribution to the bottom line. This was not only fuelled by the quality of the thinking and creative but also by keeping a keen eye on all our costs.
VASHI DOMINGUEZ / CEO & Founder / Vashi Diamonds

Jo’s idea and Steve’s planning gave us a compelling multi-channel campaign which gained wide coverage in major newspapers and news sites.
STEVE GAMBARDELLA / Head of Marketing / Imperial War Museums

In a world where quality response is all that matters, this can only be won by having a clear understanding of what motivates our customers.
ADELE LAWTON / Group Head of Cashcade / Foxy

We were really impressed with the range of ideas you guys presented and also the enthusiasm you brought to the brief.
NICOLA BOON / Marketing Manager / Keep Britain Tidy

DC&M truly partnered with us to deliver work that was disruptive and literally head-turning. The creative has put Soulful™ on the map.
Marketing Director / Soulful Food & Vibrant Vegan

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