We make every pound
work like eleven*
*We are obsessed with effectiveness.
An IPA study of 213 brands showed that creatively-awarded campaigns are 11 times more effective than non-awarded ones in driving market share growth.
That’s why we adhere to System 1 principles in developing emotionally charged creative work informed by behavioural science.
And it works…
Less than 1% of all ads score higher than 5 stars. We have had three scores over 5 stars in the last 3 years.
No agency has a similar record.
Hence our mantra.
Idling Action London
60% of London drivers said they would likely
change their behaviour after seeing these ads
What they say about us.
“All our key consumer metrics including awareness and trial have improved dramatically since running the TV ad. It has also been recognised by System 1 research as the #1 ad in the category for some years. It’s the first time in my career that I have seen such clear and dramatic results.”
ANDY SMITH / Global Marketing Director / Lintbells
“The campaign made a significant contribution to the bottom line. This was not only fuelled by the quality of the thinking and creative but also by keeping a keen eye on all our costs.”
VASHI DOMINGUEZ / CEO & Founder / Vashi Diamonds
“Jo’s idea and Steve’s planning gave us a compelling multi-channel campaign which gained wide coverage in major newspapers and news sites.”
STEVE GAMBARDELLA / Head of Marketing / Imperial War Museums
“In a world where quality response is all that matters, this can only be won by having a clear understanding of what motivates our customers.”
ADELE LAWTON / Group Head of Cashcade / Foxy
“We were really impressed with the range of ideas you guys presented and also the enthusiasm you brought to the brief.”
NICOLA BOON / Marketing Manager / Keep Britain Tidy
“DC&M truly partnered with us to deliver work that was disruptive and literally head-turning. The creative has put Soulful™ on the map.”
Marketing Director / Soulful Food & Vibrant Vegan