Culture Club and a talking dog spearhead this new scale-up TV campaign for Harringtons, the IPN dog food brand. ‘Proud’ is not the word for how we feel to have won this challenge after a three-way pitch. ‘Deliriouslytouchedbythefaithyouputinus’ is.
“The campaign is performing exceptionally strongly for us in market with some outstanding System 1 scores, giving us real confidence to increase investment behind the campaign.”
Chris Wragg / Group Marketing Director