Good Boy
Another classic scale-up. This campaign took the brand from #103 to #72 in Britain’s biggest 100 brands. Is also scored a very healthy 5.2 on System 1. The simple truth is, there is not a hound in the land who wouldn’t hoover Good Boy treats given half a chance. So it struck us (as dog devotees) that observing this desire in granular photosonic detail might be a delight.
We weren’t wrong, were we?
Media – National TV, online video and social.