AG1

Won, shot and posted within a month, AG1 is the iconic daily foundational health supplement that’s massive in the US and aiming similarly high here.

The first phase entailed ubiquitous OOH ads all across London in multiple formats, with creative that celebrates those who defy their age by embracing a healthier lifestyle. Followed by a high reach 30” TV campaign.

“This campaign came together with a tiny team, not much time and not much money … and the end results look gorgeous.” Christian Dapp, AG1 VP UK

Media – London OOH, TV and Digital.