War Memorials Trust

The brief was to align the War Memorials Trust to relevant historical events beyond Remembrance Sunday. We chose the 75th Anniversary of DDay to run a radio and poster campaign, on the day for one day.

Steve’s strategy was based on the insight that the more you understand the sacrifices made in war, the more you will appreciate peace.

The resulting creative work blends typical modern day peacetime banter with authentic quotes from veterans.