The Choice Project*

*Behavioural Science is a smart tool for scale-ups. 

The Choice Project from Dog Cat & Mouse, is an analysis into how behavioural science principles can help generate transformational growth for brands and social change campaigns.

We’ve identified 57 and have applied them to brands, such as the ones below.

We advise clients on how they can harness the power of Behavioural Science in brand positioning, ID and design, packaging, content, CRM, pricing and promotions, as well as in their advertising.

Below are samples of these principles for different categories. If you’re a brand owner and have 45 mins spare, we can take you through 10 principles that we think are most relevant to your brand today. To get a copy of either or both, please click here.


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