Honest Mobile
We won the task of taking the Dragons’ Den-winning UK challenger, innovative and ethical mobile network on TV for the first time, as one of 6 agencies the brand approached.
And very pleased we were too.
Given their ethical approach (and modest wallet size) it was decided to try and create the whole film using AI.
We think the creative results aren’t half bad (judge for yourself).
But even more impressive are the stats:
Using the Ad Green Carbon Calculator, we would have created at least 6.12 tC02e in carbon emissions had we filmed the ad live action.
That’s an equivalent off-set of over 300 trees.
But the AI process we used resulted in 0.29 tCO2e in carbon emissions (or circa 15 trees off-set).
That’s a 95% reduction in carbon emissions.
And what’s more, it enabled us to write and realise a creative idea the brand would never have been able to afford otherwise.
