Secret Escapes
Can’t lie, we quite like AI.
Why?
Well, there’s the astonishing speed (fast).
And of course, the astounding cost (small).
And most surprising of all, the huge difference in carbon footprint.
But in truth, more than anything, AI has vastly stretched the canvas for creatives and clients alike. Which is what we like best.
Suddenly, we can propose creative ideas for brands with shallower pockets that would have got us laughed out of the room before.
Case in point, our new work for Secret Escapes, the holiday company promising premium experiences for paltry prices, by filling empty rooms in fancy hotels.
There’s no way on earth they could have afforded (cost or footprint), what filming this would have involved.
But thanks to AI, they were able to create a commercial that a year ago, only the big holiday cos could have considered.
If you’re interested in how AI could transform your comms or would like to know more about the facts and figures, drop us a line here.
