IWM London / People Power: Fighting for Peace

Walking past the two huge guns outside the Imperial War Museum in London after our briefing meeting, the famous Anti War photo
by American photographer Bernie Boston came to mind. When we returned, we only presented one idea. This was it.

The client liked it so much they placed giant flowers down the barrels for the duration of the exhibition.

Media: London posters, PR and social.

“Jo’s idea and Steve’s planning gave us a compelling campaign which gained wide coverage in major newspapers and news sites.”
Steve Gambardella / Former Head of Marketing / Imperial War Museums

IWM London / War Games

War Games’ is the UK’s first exhibition to explore what video games can tell us about conflict. In it, visitors are invited to interrogate the tension that exists between the thrill and tragedy of warfare in a game and its repercussions in the real world.

IWM needed a simple and powerful digital and OOH campaign to capture this premise and the central theme of the exhibition. We like to think they got exactly that. Oh and before you ask, yes it is the same model.

IWM / HMS Belfast

The brief was to reposition HMS Belfast to families as a fun as well as informative London attraction. The insight, which came from Tripadvisor reviews, was ‘you can’t drag the kids away’.

Media: Outdoor, press and digital.

IWM / Duxford Air Museum

The brief was to make more families aware of the range of things to do and see at Duxford. The insight was that the museum takes the hassle out of trying to create the perfect day out.

Media: Outdoor, press and digital.

IWM / War Museum North

Marketing and Communications
Strategy of the Year

The brief was to engage a younger audience with IWM North through its Yemen: Inside a Crisis exhibition. Two creative routes focused on the shocking insight that the famine there and associated inflation, was killing many more than the fighting. 

Media: Outdoor, ambient and press.