Absolute Collagen

Absolute Collagen is the UK’s number one expert-backed collagen supplement.

Which we won without a song, dance or pitch, thanks to our work on YuMOVE.

The campaign launches #AbsoluteAttitude from their new Age Powerfully campaign positioning.

This strident brand platform challenges the entrenched attitudes around ageing and celebrates women doing it entirely for themselves.

Launched across TV, digital and high-impact OOH, we featured Strictly’s peerless Emma Willis amongst an array of other powerful women.

Music is by acclaimed Birmingham-born singer songwriter Jessica Sweetman, featuring the killer track ‘Rise Up’.

If the buzz on social is anything to go by, this campaign is going to kick ass.