Good Advertising*

We believe that diversity and inclusion are both essential elements of how we operate and grow as a business. We don’t just think this is morally the right thing to do, we believe that it will produce higher quality and more successful work for our clients – better, more diverse thinking and more relevant creative ideas.
 
We champion System 1 Research’s Feeling Seen study (https://system1group.com/resources/diversity) which backs up the commercial impact on diversity in casting in advertising.
 
We have a diversity and inclusion policy with casting for all of our creative work. Examples include: AG1, YuMOVE, Harringtons, BAM!, Work.Life, London Idling Action and Vashi Diamonds.
 
We strive for a balanced core & freelance team in terms of ethnicity, gender, class, age, neurodiversity and LGBTQ+.
 
Our Chairman, Ian Priest as IPA President, had as a key pillar of his “ADAPT” agenda for the advertising industry the need to attract a more diverse talent base. This included attracting more female and more diverse racial backgrounds to a “too white, male, middle class“ historic make-up of agencies.
 
Recognising that people from diverse backgrounds are disproportionately affected by low wages, for the past 7 years we have signed-up to the London Living Wage and are committed to paying all employees and freelancers, including interns this wage as a minimum.
 
We have a low carbon commitment. Our business has operated remotely since its inception in 2018 and travel by public transport or bicycle where possible.
 
 We have a specialism helping purpose-based brands take the next step on their growth journey. We believe that brands should have purpose either engrained in their business from the start or should be evolving themselves so that it becomes the beating heart of the business.
 
So far, as DC&M, we have:
– Helped The London Mayor’s Office and London Idling Action reduce the incidences of engine idling from drivers in London.
– Helped The London Mayor’s Office and Impact on Urban Health educate people about the severity that wood burning has on the health of Londoners, both inside and outside their homes.
– Launched a campaign for Sherbet Taxis, London’s 100% electric taxi company, to take on the polluting competition.
– Helped Accoya, a sustainably modified soft wood (from sustainable forests) that has durability and longevity properties that surpass all hardwoods, rediscover its purpose based origins.
– Provoked dog owners to recognise that dogs aren’t carnivores and can thrive on a plant based diet, with HOWND’s plant powered superfood.
– Helped Keep Britain Tidy reduce the incidences of dog fouling across the UK. (links on all to case study page).
 
We commit to providing pro-bono work for select charities. This includes all creative work and thinking as well as trying to negotiate free media space from media owner partners. Charity partners include: War Memorials Trust, Beyond The White Line, Survivors UK and XO Bikes.
 
Former pro bono work includes The National Assembly Against Racism, Drinkaware and the MS Society. We take on charitable clients on a case by case basis. To enquire please email jo@dogcatandmouse.com