The Choice Project*

*The Choice Project   from Dog Cat & Mouse, is an analysis into how behavioural science and social psychology principles can help generate transformational growth for brands and social change campaigns.

We’ve identified 57 and have applied them to brands past and present, such as the ones below.

We advise clients on how they can harness the power of Behavioural Science in brand positioning, id and design, packaging, content, CRM, pricing and promotions, as well as in their advertising.

Below are  samples of these principles for different categories. If you’re a brand owner and have 45 mins spare, we can take you through 10 principles that we think are most relevant to your brand today. Just drop Stephen Stokes a line here.

The Choice Project for FMCG brands
The Choice Project for D2C brands
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